UW Health Gate signage is erected at Lambeau Field, April 29, 2026. PC: Fox 11 Online
GREEN BAY, WI (WTAQ-WLUK) — The north side of Lambeau Field will look a little different this season.
The Green Bay Packers cut the ribbon on a newly-named UW Health gate Monday.
Last week, the Bellin Health Gate signage was replaced by the UW Health Gate after the Madison-based health system signed a multi-year agreement to become the Packers’ official healthcare partner.
The UW Health Gate gives fans access to the upper concourse and to the club and suite levels on the north side.
It welcomes thousands of fans on gamedays and is highly visible to people driving by the stadium on Lombardi Avenue.
Other components of the partnership include collaboration throughout the year on fan-facing events such as Training Camp, Family Night, Project Play 60 and Packers vs. Cancer.
Emplify Health by Bellin (previously known as Bellin Health) was the team’s healthcare sponsor for nearly 20 years. It currently holds the naming rights for the football field within Titletown and has primary connection to Titletown events and programming.
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