APPLETON, WI (WTAQ-WLUK) – Downtown Appleton’s Paper Valley hotel was officially renamed Wednesday to become the Hilton Appleton Paper Valley.
The rebranding included updating 388 guestrooms and other areas of the hotel.
This follows a multi-million-dollar refresh of the hotel after Hilton re-branded it from the former Red Lion brand.
With the re-brand, the hotel still wanted to keep the Paper Valley roots in the name.
“Every property has to do that. For us, it’s a bigger obstacle and bigger challenge,” said Linda Garvey, general manager of the hotel. “It’s a big undertaking and to have an ownership group that was willing to do that in partnership with Hilton coming in, it’s a great win for everyone in the hotel and our community.”
Garvey noted the employees make the hotel operate, and they’re excited to share this new change with their customers.
