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Ryan Lewis of Macklemore & Ryan Lewis Turns Model for Buffalo David Bitton

Image courtesy of Courtesy Buffalo David Bitton (via ABC News Radio)
Image courtesy of Courtesy Buffalo David Bitton (via ABC News Radio)

Macklemore & Ryan Lewis may get equal billing, but let's face it: most of the focus has been on Macklemore.  Well, now Ryan Lewis is getting his props: he's been tapped to model in the new spring campaign for the Buffalo David Bitton [bih TOHN].

The rap duo has been associated with the label for a while, in a partnership which allowed them to create a video documentary of their tour.  Ryan tweeted , "I'm happy to be the face of @ BuffaloJeans spring collection! From tour videos to now, they've been awesome partners."

In a video documenting the shoot for the campaign, Ryan and model Tori Praver are shown lounging on a fancy sofa on the beach in Malibu, California.  "It's been exciting...to have done a whole bunch of photo shoots in my life; this is a completely different thing," says Ryan.  Speaking about the jeans he's modeling, Ryan says, "They have so many different washes, so many different cuts.  I really like tighter jeans; fitted jeans."  He adds, "Now more than ever, fashion and hip-hop culture are thriving together."

Ryan also says that 2014 will be "the year of getting back in the studio" for him and Macklemore.

Copyright 2014 ABC News Radio

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