By Jon Lisi, Hollywood Staff
A frank assertion to begin: I don't think Justin Bieber needs any help. This is not because I condone reckless behavior, but it's unlikely that the pop star is genuinely having a public meltdown. Call me crazy, but I think Bieber's recent antics are an attempt to seek more publicity and present a fabricated image of himself to a public that can't help but buy into it. Like Miley Cyrus, everything Bieber does is carefully calculated, and although outsiders might observe his behavior and deem it shameful and embarrassing, Bieber knows exactly what he's doing and he's benefiting from it in major ways. Below are eight reasons why.