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InitiativeOne plans to locate office, resource center in downtown Green Bay


GREEN BAY, WI (WTAQ) - Downtown Green Bay is adding another new business to their growing portfolio.

InitiativeOne is opening an office and resource center at the corner of Walnut and Adams Street, right behind the Meyer Theatre.

The firm is investing $2.5 million to buy and renovate the property to better serve its expanding Midwest client base.

InitiativeOne is a high level strategic counseling and leadership development resource serving everything from Fortune 500 companies to pro sports franchises. 

CEO Fred Johnson says he expects construction to begin within the next couple of weeks and plans on creating 15 new jobs.

Of that $2.5 million investment, taxpayers will be loaning $105,000 which was approved by the city last week.

“It’s actually taking a loan and paying interest back on to it but it is also using that money as an investment and it will allow us to hire people faster and be able to put those people on payroll and be a part of contributing to the economic development of downtown Green Bay,” said Johnson.

The new business plans to open in January.