MADISON, WI (WTAQ) - Wisconsin's attorney general says most people do not know that heroin has become a huge problem throughout the Badger State.
J.B. Van Hollen kicked off a statewide awareness campaign Wednesday with a news conference in Madison.
The new campaign is called "The Fly Effect." It will include TV and radio spots, posters, a Web site, and YouTube videos.
One of those videos features Assembly finance chairman John Nygren of Marinette, whose daughter has struggled with heroin.
Also Wednesday, Van Hollen announced a $25,000 grant for the Dane County Narcotics and Gang Task Force to combat heroin.
Similar announcements are expected Thursday at news conferences in Appleton, Sheboygan, Eau Claire, and Wausau.