MADISON, WI (WTAQ) - A Madison Ford dealer has agreed to pay almost $77,000 to settle allegations that it broke consumer protection laws in running a contest.
The Wisconsin Auto Center, the owners of Metro Ford, mailed thousands of prize notices which encouraged people to see the dealer to get their prizes and consider a new vehicle.
The state’s Consumer Protection Department said the mailings did not disclose that only a limited number of people would win the prizes – and they did not say how many prizes there were, or how much they were worth.
Officials also said Metro Ford miscalculated the odds of winning each prize – and the information was printed in small type that what’s allowed.
As part of the settlement deal, the Wisconsin Auto Center did not legally admit that it broke any laws.