Jay Z and Beyonce have adopted a new lifestyle by deciding to go vegan temporarily.
On Tuesday, the rap mogul announced his "22 Days Challenge" in which he will only eat plant-based foods. "Psychologists have said it takes 21 days to make or break a habit. On the 22nd day, you’ve found the way," he wrote on his Life+Times website . "This all began a few months back when a good friend and vegan challenged me to embrace a 'plant-based breakfast' everyday. It was surprisingly easier on me than I thought."
The challenge began on the eve of his 44th birthday, December 3, and ends on Christmas Day.
He goes on to explain what inspired his decision to go vegan. "There’s something spiritual to me about it being my 44th birthday and the serendipity behind the number of days in this challenge; 22 (2+2=4) coupled with the fact that the challenge ends on Christmas day…It just feels right!"
The rapper adds, "So you can call it a spiritual and physical cleanse. I will post my progress… Any professional vegans out there that have any great food spots please help out! Please ha. I don’t know what happens after Christmas. A semi-vegan, a full plant-based diet? Or just a spiritual and physical challenge?"
So far, the couple has already visited a vegan restaurant, Real Food Daily in West Hollywood on Tuesday.
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