By Lisa Baertlein
LOS ANGELES (Reuters) - Starbucks Corp's
Shares of Green Mountain tumbled when Starbucks first announced plans for the Verismo in March.
Green Mountain's Keurig single-cup coffee machines control more than three-quarters of the U.S. market. Nestle's
Starbucks' Verismo machine, which sells for $199 or $399 depending on size and functions, will be offered in about 4,300 company stores beginning on Wednesday. It already is being sold online and through other U.S. retailers.
Brewers from Green Mountain and Nestle, the dominant players in the $8 billion single-serve coffee market, are similarly priced.
Green Mountain's new Keurig Vue coffee brewer sells for around $250, while Nespresso machines can cost anywhere from $130 to $700.
Under a partnership with Green Mountain, Starbucks provides coffee-filled K-cups for use in Green Mountain's Keurig machines. Starbucks has 15 percent share of the K-cup market.
(Reporting By Lisa Baertlein in Los Angeles; Editing by Bernard Orr)