APPLETON, WI (WTAQ) - Local retailers got their chance for some opening weekend of the holiday shopping season-style business.
"For me it's just about raising awareness....when you support businesses like mine, it stays in the community,” Michelle Pietrick, the owner of Dainty Daisies, a boutique on College Avenue in Appleton, tells FOX 11.
Appleton Downtown, Inc. says every dollar spent at a local business returns 68 cents to the community. Spend $1 at a chain store, only 43 cents remains in the area.
Shops up and down College Avenue were reminding people that it's Small Business Saturday. But shoppers we spoke with say they usually like to shop locally.
"I like unique, and there's a lot of fun things so I get a lot of ideas, and things for my daughters for Christmas and for their birthdays. I really like it,” Jan Eggert of Freedom told FOX 11.
Many of the stores in downtown Appleton offered discount and incentives for the special day. But the owners usually let their wares speak for themselves.
"You're giving a gift that's really unique, if not one-of-a-kind,” said Pietrick.
From kitschy hand-made and vintage items at Dainty Daisies to Christmas kibbles at Two Paws Up Bakery, store owners say it's nice to have their round-the-clock work appreciated by shoppers.
"I think this year has been a little busier than the other years. Black Friday we had quite a few people coming in,” said Alan Noyce, the owner of Two Paws Up Bakery.
Small Business Saturday was started two years ago by the credit card company American Express. It says more than 100 million Americans shopped local last year on that day.