RICHLAND CENTER, WI (WTAQ) - The Richland County Sheriff’s office reports a head-on collision just north of Richland Center has left a husband and wife dead.

A truck slammed into the car Friday afternoon. 70 year old Stephen Rowland and his 57 year old wife Nina were dead at the scene.

The driver of the truck was 63 year old Lonnie Kreeger of Richland Center. He was taken to a nearby hospital with unspecified injuries.

Alcohol was not thought to be a factor in the double-fatal accident.