BROWN DEER, Wis. (WTAQ) - Robert Cook won't be at today's Super Bowl XLV.

He was one of four men featured in a national commercial for never missing a single Super Bowl game. And, he's missing a game featuring his Green Bay Packers.

Family members say Cook has been hospitalized after he became very weak last Thursday. Cook's wife says she and her 79-year-old husband were packed and ready to leave for Dallas when he became ill.

Sarah Cook says her husband is very depressed because he won't be able to watch the game.

The man from Brown Deer, Wisconsin, had attended every Super Bowl since 1967.