GREEN BAY, Wis (WSAU) The Green Bay Packers have been quietly purchasing land around Lambeau Field for future development. The land may be important to the team's future finances, since revenue from secondary development doesn't have to be shared with other N-F-L teams.
The Green Bay Press Gazette reports the team has purchased more than 28-acres, mostly one lot at a time over the last eight years, to the north and west of the stadium. The project is informally named the Titletown District, and it could be modeled on a successful development by the New England Patriots in Massachusetts that includes restaurants, a hotel, and retail space near their stadium. The Packers have not announced any development plans.
NFL teams currently share television broadcast fees, ticket revenue, and league licensing fees. Teams get to keep income from their luxury suites, naming rights, and stadium concessions.