Looks like CAP'N CRUNCH may have to go join his fellow pirates in Somalia, because his plundering kind isn't wanted over here in the States anymore.
--It appears that Quaker Oats, and their parent company Pepsi, are KILLING OFF Cap'n Crunch.
--You can't find a picture of him anywhere on Quaker's official website, and his sales are way down. Last year, Cap'n Crunch did $118.6 MILLION in sales, which was down 6.8% from a year earlier. He's fallen off the list of major cereal brands.
--They're still keeping up the cereal's website, CapnCrunch.com. But even though that's still alive . . . it's clear the Cap'n has fallen pretty far out of favor.
--The majority of the blame for the Cap'n's death is definitely going to the anti-childhood obesity campaign.
--Studies have shown that kids are more likely to want a sugary cereal if it's got a cartoon mascot on the front. Cap'n Crunch definitely qualifies as a sugary cereal . . . with 12 grams of sugar per serving. That's half the recommended daily intake.
--Jennifer Harris is a food policy and obesity researcher at Yale University. She says, quote, "Our research shows PepsiCo is no longer marketing Cap'n Crunch cereal directly to children. They've retired Cap'n Crunch and that's a good thing.
Here's a spot from the 80's: