There's a new ad from New Era, continuing the Yankees-Red Sox rivalry between ALEC BALDWIN and JOHN KRASINSKI.  It's very funny.

This time they're talking over their webcams, when Baldwin says he's, quote, "gonna make everyone in Fenway cry."  Then he sets a whole bunch of Red Sox tickets on fire . . . but accidentally burns down his apartment building. 

 So he freaks out and tells John to call "912 . . . it's 911 for rich people!"