Why do you like WIXX so much?
I know there are a LOT of reasons, but let's face it, one of the main reasons is because you like the MUSIC we play on WIXX.
We take a lot of pride in that. A LOT.
As one of the guys who helps sift through the research that goes into picking the best songs that YOU like to play on WIXX, I'm more excited now about the music we play on WIXX than ever before. Here's why:
Top 40 Radio (WIXX-type stations across the company) were going through a phase in the past few years, that seemed like the only songs they played were something from a pop-female (Katy Perry, Pink) or a dance-type song (Pitbull, Black Eyed Peas.) There wasn't a whole lot in-between.
Now in WIXX's case, that wasn't true, because we have always played rock songs too, like Nickelback, Daughtry and Theory of a Deadman and even played some of the softer songs like Christina Perri.
Last year at this time, WIXX was one of the FIRST Top 40 stations in the ENTIRE COUNTRY to take a chance and play an artist named Adele. We knew that she had a strong, yet small following...and some "adult alternative" stations had played her in the past.
Well, now, a year later, I'm confident to say that Adele's music opened the door to Top 40 stations across the entire country to figure out that their listeners enjoy music that isn't JUST female pop or dance/hip-hop.
Look at the playlists of Top 40 stations across the country now. Fun "We Are Young" is a HUGE song. Gotye "Somebody I Used To Know" is being played on stations that NEVER would have thought about playing these-type sounding songs before Adele came around. Grouplove "Tongue Tied" is another song that is going to be a hit, that I think would have been passed over last year.
So, if you like the variety of sounds on the radio, you can thank Adele.
Or, if you're lucky enough to be a long-time lover of WIXX, then you now realize that the rest of the country is TRYING to catch-up with us. :)