CokeCheers is a campaign in which people can go to this website
(www.cokecheers.com) and upload a picture to cheer to either the
Green Bay Packers or Pittsburgh Steelers. For each person that does a
cheer, Coke donates $1 to the National Boys and Girls Club, up to
$200,000. If the Green Bay Packers cheers exceed 10,000 cheers,
Coke will donate an extra $25,000 specifically to the Green Bay chapter
of the Boys & Girls Club.