A new survey of businesspeople finds Delta Airlines is the least respected brand.
The most respected? PepsiCo and Coca-Cola, in a tie.
CoreBrand, a branding research firm, asked respondents about 100 well-known corporate brands that have been publicly traded for at least five years; favorability ratings were based on a company's reputation, how people view its management, and how promising it is as an investment. (The survey captures the attitudes of the business world, not consumers.)
The bottom five:
Delta Air Lines
The top five:
PepsiCo and Coca-Cola
Johnson & Johnson
Get the full list from the story at Yahoo.com